ALPHABET SOUP OF PR AND MARKETING

Two letters in the alphabet soup of PR and Marketing stand out as being most important: U
and Y.

U: You, your organisation, your staff, your clients or customers, your stakeholders and your
competitors.

It’s all about your reputation: what these key people think about you, what they are saying
about you and what they do.

Y: Why? The most important word in my work with clients.

The world is changing rapidly and so are the ways organisations can communicate and
work effectively. Just because something has worked in the past is no guarantee it will
work today – or tomorrow.

I find it fascinating working to understand what lies behind my clients’ ambitions and
actions. It can be a challenging time for both of us, but ultimately my experience confirms
this questioning is the best way to achieve results.

If you would like to know more about why I can help you achieve your objectives, do get in
touch. I look forward to the challenge!

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